Thursday, September 30, 2010


Gareth Pugh showed his Spring 2011 collection in Paris via video format again instead of runway. The video goes on forever, and has a few odd stop/start points in between, but definitely showcases the clothes through unreal movements not possible in a runway format. Every time the video format is shown in lieu of runway, people are wondering whether video is the way to go... Pugh notes that videos are neither less costly or time consuming but is free of show-day drama and stress. (via The Cut) My favourite campaign video is still the YSL Men's (2008-2009)...

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